For the lease-up campaign for Journal Squared, we decided to go with a mascot. Journal Squared is a modern, new construction apartment building being developed in an area of Jersey City, NJ that is currently under utilized. The astronaut represents a new frontier in a modern age. The other great thing about this character is that there is no specific identity, it can be anyone under the helmet!
We incorporated this series of images of the astronaut in everyday settings. We composed a campaign using digital display ads and train car and train station take-overs. As well as a big push with social media to get this project off the ground.
All Images and Designs Copyright QuallsBenson